Star-Studded Jewelry Partnerships
When it comes to jewelry partnerships, the magic of celebrity brings a covetable status to iconic luxury jewelry houses.
Since 2019, actress and blonde bombshell extraordinaire Amanda Seyfried has collaborated with Swiss luxury watch brand, Jaeger-LeCoultre. She continues to shine as the star of the 2022 campaign for the Dazzling Rendez-Vous Night & Day watch.
In the latest series of photos, Seyfried dons a round design that includes a mother-of-pearl dial with an iridescent disc strewn with golden stars. The watch is set with 168 diamonds, which surround the dial in two rows. When asked about shooting the latest campaign for the timepiece, the actress says, “I’ve always been fascinated by the sky at night. There’s something so mysterious and romantic about it. Adding such refinement to watchmaking know-how is amazing to me, and the diamonds on the Dazzling Rendez-Vous take the round case to another level. There’s something totally mesmerizing about that sparkle.”
Red Carpet “It Girl” and “Euphoria” star Zendaya has been appearing in ad campaigns for the renowned jewelry brand, Bulgari, and she is often seen rocking the house’s iconic pieces everywhere from movie premieres to award shows. Named as one of its newer ambassadors, Zendaya has been donning both classic and new designs for the latest generation of fashionistas.
“Contemporary and self-confident, Zendaya is the Bulgari woman par excellence. By possessing both talent and beauty, she perfectly embodies the Bulgari creations through her strong personality and charisma. We are honored to have Zendaya as our brand ambassador and as part of the Bulgari family,” the house said in a statement.
Power couple Beyoncé and JAY-Z famously appeared in Tiffany & Co‘s About Love campaign. Recreating a scene from the iconic film Breakfast at Tiffany’s starring the late Audrey Hepburn, the gorgeous Beyoncé sings the lyrics to “Moon River” while husband JAY-Z films her on an old-school camera.
Capturing elegance and beauty, the singer appears at the piano wearing the jewelry brand’s most treasured piece, the Tiffany Yellow Diamond. In doing so, Beyoncé has become the fourth person to ever wear this iconic, sought-after 128.5-carat stone.
About The Author
Debbie Azar is the Co-Founder and President of Gemological Science International (GSI), one of the largest gemological organizations in the world, and a distinguished leader in the global diamond and jewelry industry. As an executive with extensive knowledge of the jewelry and gem lab industries, her entrepreneurial skills and vision have helped GSI achieve rapid and continuous growth worldwide, establishing 13 leading-edge gemological facilities on four continents. She currently serves on the boards of the Jewelers Vigilance Committee, Responsible Jewellery Council, and Jewelers for Children, and is a member of the 24 Karat Club of New York. She has been featured in Forbes, Daily Mail, Good Morning America, Bloomberg, Bloomberg Businessweek, Fox Business, Fox5, CBS2, BOLDTV, Varney&Co, The Street, and NASDAQ, among others.
