Luxury Meets Responsibility

As we head into the gifting season, the world of fine jewelry is embracing two classic key trends: unique diamond cuts and a renewed commitment to sustainability. Jewelry buyers want the whole package…Something unique, that also aligns with their values.

The diamonds are set in repurposed platinum or 18kt gold made using renewable energy. Da Vinci cut diamonds are traceable to their country of origin, ensuring responsible sourcing.

Ernest Jones has stepped up to meet jewelry buyer’s expectations by providing a digital passport from Gemological Science International, using cutting-edge blockchain technology and state-of the-art diamond certification services to not only record every step of the diamond’s journey from mine-to-market, but to give consumers peace of mind knowing their diamond is independently verified by one of the world’s largest and most respected laboratories.

Responsibility and luxury go hand-in-hand, and GSI’s certification, paired with the unique diamond cut inspired by Leonardo da Vinci, and ethical sourcing from Ernest Jones, ensures each diamond meets the highest standards for the discerning jewelry-buyer.

About The Author

Debbie Azar is the Co-Founder and President of Gemological Science International (GSI), one of the largest gemological organizations in the world, and a distinguished leader in the global diamond and jewelry industry. As an executive with extensive knowledge of the jewelry and gem lab industries, her entrepreneurial skills and vision have helped GSI achieve rapid and continuous growth worldwide, establishing 13 leading-edge gemological facilities on four continents. She currently serves on the boards of the Jewelers Vigilance Committee, Responsible Jewellery Council, and Jewelers for Children, and is a member of the 24 Karat Club of New York. She has been featured in Forbes, Daily Mail, Good Morning America, Bloomberg, Bloomberg Businessweek, Fox Business, Fox5, CBS2, BOLDTV, Varney&Co, The Street, and NASDAQ, among others.